Your marketing budget is always less than you’d like, and there are so many options: print, web, commercials on cable, etc. Which one should you choose?
Maybe you have a facility with foot traffic that could be targeted for advertising by a doctor’s office, auto repair shop, home improvement, etc. You sit and wonder sometimes: what would be the most effective way to market space in my waiting room or lobby that would be attractive to sponsors?
Some of you might be in a completely different category. You have a facility that needs to communicate messages effectively, and have an easy way to update late breaking events in the case of an emergency. Maybe you want an attractive and effective way to praise a good employee’s efforts or to congratulate a senior manager on his upcoming retirement. Perhaps you would like to show the highlights of last weeks’ Christmas party as your staff comes back to work from the holidays...
Digital signage is just the thing that you have been looking for or trying to describe.
A digital signage system allows you to convey your message in many different formats.
For example, the digital signage system shown above (located at the USCA Convocation Center in Aiken, SC) has information shown in three different zones. Two zones have graphical information, while the larger zone plays videos.
The typical digital signage installation has a networked computer connected to a flat screen TV or monitor. The computer plays a “presentation” that is created by setting up a playlist of videos, still graphics, web site feeds, etc. The monitor screen can be subdivided as in the case above, with each “zone” consisting of a separate playlist. The play list can be managed remotely by logging into a user interface to add/delete files, set the start/stop dates for media files, etc. You can update any system form anywhere in the World that you can access the Internet.
Maybe your screen needs to be one zone of information, to display a straightforward, simple message, as seen below in the system in use at Augusta Georgia’s James Brown Arena